In this webinar, our cooperation partner Scholz & Friends Reputation provides a concise overview of the EU Directive on Empowering Consumers for the Green Transition (EmpCo for short).

By September 27, 2026, the strict requirements of the new directive must be mandatorily applied – regulated in Germany via the Act Against Unfair Competition (UWG). Generic environmental claims like "climate neutral" or "eco-friendly" will then be prohibited. Companies have only a few months left to adapt campaigns and packaging to avoid reputational risks and lawsuits.

What to expect in the webinar:

• Overview of the exact requirements: Why urgent action is needed by September 27, 2026.
• Insight into the new regulatory requirements: What will be prohibited under the UWG in the future and where communicative grey areas currently exist.
• Practical Application: How we analyze existing messages using a fictional example and translate them into robust, credible claims.

In a detailed Q&A session, Scholz & Friends Reputation will specifically address your open questions and current practical cases.